The on-demand service solutions have grasped a significant worth in daily livelihood. Majorly, the on-demand grocery delivery businesses greatly surged in the marketplace. In this blog, we will discuss one of the leading online grocery delivery apps named “Instacart.” Those who are interested in building such kinds of mobile apps or to know more about this market; here you have information; such as how Instacart works, its revenue model, and its key features.
Instacart leading to great profits and vast engagement with users, which has made $71 Million in 2021. This figure has reached $428 Million by 2022. The high-rising demand of Instacart proves that these online grocery delivery apps will make their integral space in our lives. So let’s continue reading the details in depth for better understanding.
What is Instacart?
Instacart has solved the hectic task of grocery shopping through online platforms. It is an on-demand grocery delivery app, which facilitates consumers’ doorstep grocery deliveries. Also, these mobile applications deliver other necessary home essentials.
The tech-enabled app “Instacart” has boosted grocery and home essentials deliveries at the consumer’s doorstep within an hour. It is not only promising but also an actual executable app that eases the livelihood of millions of people.
The online grocery delivery market is all set to achieve an estimation of US$786.80 Billion by 2024. If someone wants to develop an online grocery delivery app; it is a profitable venture to initiate.
How Does Instacart Work?
Instacart works around the on-demand solution, where the consumers place their orders, and the application connects with the warehouse or retailers for doorstep deliveries. This application works in every major city of the USA and is also tied up with 25,000+ grocery stores. Consumers can purchase 30,000+ essential items from supermarkets, pharmacies, and other stores.
Instacart follows a fundamental yet straightforward operational algorithm, which consists of 3 contributors. Let’s explore more:
● The users have to login and register themselves to the application.
● Later, they can search for groceries and other home essential items as required.
● Once the items are added to the cart, the consumers can place an order immediately.
● After order placement, shoppers will accept orders on the other side to process order fulfillment.
● Delivery partners will pick up the order from the store, and then deliver it to the respective customer’s doorstep.
● When the delivery is done, later consumers can share their reviews and feedback on their shopping experience.
Value Proposition of Instacart
Value Proposition is the face of any business or brand, and so for Instacart too. Instacart was not built to make money. The eventual goal was to ease individuals’ livelihoods by saving their time and efforts from crowded markets. The company’s inception is what made Instacart gain much popularity. Every business venture needs to think of serving something better and unique, which is the need but not yet available in the marketplace.
Instacart offers values to the significant 3 segments; “Customers, Retailers, and Shoppers”. Read what the value system is followed by this profitable and popular brand:
For Customers
● Customers can search for daily essential products easily through Instacart and get them delivered to their homes in real time with no hassle.
● Thanks to apps like Instacart, customers can read important details and information about the products they need to purchase at the same moment on the platform.
● They gather custom and personalized experiences, which gain better engagement from users to the grocery delivery app as well.
● Instacart is a better replacement for customers, through which they can do grocery shopping speedily, get the necessary ordered items at home in a few minutes, and fulfill orders via online payment medium.
For Shoppers
● Customers are those who demand any product, and shoppers are the one who fulfills the demand as soon as they receive notification. Shoppers, or call them Instacart Employees who love shopping out of their interest and need to deliver products to customer’s doorstep.
● In most cases, shoppers are located near the grocery stores to deliver the groceries on time to the customer’s doorstep. Prompt delivery services are the most important and first concern to the shoppers.
● Two types of shoppers exist: “full-time shoppers and in-store shoppers.” The full-time shoppers purchase items from stores and deliver them to the customer’s doorstep.
● The shoppers using Instacart earn on an hourly basis, and their income varies from nearly $5-$10 per order.
For Retailers
● Retailers can enter into Instacart, and register their stores for better sales and engagement.
● Instacart allows stores or retailers to increase profits via online sales through the platforms.
● The retailers can list themselves on Instacart with their names, which makes them much more demanding and popular among a vast audience.
Key Features of Instacart
When the app development company in India builds an online grocery delivery app; many features must be integrated into apps like Instacart. Read to know certain features you must add to the online grocery delivery app.
Features |
Descriptions |
User Registration |
Here the users will create an account using personal information and steps to secure the log-in process. |
Social Media Log-In |
It enables the users to log in to the application using social media accounts. |
Product Search |
It has a robust search filter, where the users can search for any product and also get to know about the product’s details thoroughly. |
Shopping Cart |
Users can put their items to purchase in the shopping cart. This is a kind of storage box for the users; where they can put their favorite items and also remove if does not want that. Once the cart is ready, they can process with purchase and payment processing. |
Order History |
The users can see their order history on Instacart and can check what they have purchased and what’s was their frequent orders. |
Order Tracking |
The users can check for real-time tracking through the order tracking feature to know the delivery status. |
Push Notifications |
Instacart sends notifications or alerts about order status, promotions, and other updates through SMS or Emails. |
Discount Programs |
It allows users to apply discount coupons, and purchase products at discounted rates. |
Customer Support |
The application provides real-time chat support for resolving customer queries. The help center addresses common problems and resolves them for better user engagement. |
Geolocation and Mapping |
The geolocation and mapping will direct the delivery partners to the customer’s location. Also, it provides real-time tracking for real-time updates. |
Feedback and Ratings |
It allows the users to give ratings and feedback for the products purchased. |
How Does Instacart Make Money?
The Instacart Pricing Model makes money in certain ways; such as:
Commissions
When the app makes a sale of any product, the company takes a certain percentage on every sale. In some sellings; Instacart sells at higher prices to increase the profit markup.
Delivery and Service Fee
Instacart is also like other on-demand delivery apps, which charge delivery and service fees. The service fees are somewhere around 5%-10%. Also, there are additional fees charged; which can be anything extra during the deliveries.
Subscription Fees
The company has another way to earn revenue; named “Instacart Express.” There is a subscription model; which includes unlimited deliveries (orders above $35), cheaper service fees, and no surge in pricing on monthly $9.99 or annual pricing of $99.
Advertising
The brands and sellers approach Instacart to advertise them on the platform; for which the platform charges money. This is an advertising fee, which is also a common and great way of generating revenue.
Conclusion
No wonder that Instacart has been a great help to people. It is a clear NO for crowded markets, hassled grocery shopping, and transportation. If someone wants to enter grocery app development, they better consult with the right developers or the company. Considering the example of Instacart and its revenue and business model; you can build something really good and competitive. However, it is better if you have better USPs to make it worthier compared to other competitors.